公司规模
Large Corporate
地区
- America
国家
- United States
产品
- SemanticPro Extract & Analyze
技术栈
- Machine Learning
- Natural Language Processing
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 自然语言处理 (NLP)
- 分析与建模 - 机器学习
适用功能
- 销售与市场营销
用例
- 自动化疾病诊断
服务
- 数据科学服务
关于客户
客户是一家大型美国媒体集团,旗下拥有 40 多家出版物。他们与不同的代理商合作销售广告空间,每周收到大约 100 个请求,相当于每年约 5,000 条消息和两倍的附件。这些提案请求 (RFP) 需要根据垂直市场或目标受众等标准进行分类,然后才能发送到相应的部门。该公司正在寻找一种解决方案来自动化此过程,同时保持可接受的准确度。
挑战
该媒体公司拥有 40 多家出版物,每周收到大约 100 个请求,相当于每年约 5,000 条消息和两倍多的附件。这些提案请求 (RFP) 需要根据垂直市场或目标受众等标准进行分类,然后才能发送给相应的部门。挑战在于 RFP 是高度非结构化的文档,格式多种多样,例如电子邮件正文或 Word 或 Powerpoint 中的附件。提取目标非常多样化,在大多数情况下,可供学习的背景非常少,这使得最先进的机器学习系统很难提供令人满意的结果。
解决方案
该公司实施了 SemanticPro Extract & Analyze,这是 Cortical.io 开发的一种解决方案,可以自动从请求中提取、审查和分析关键数据,并且精度很高。该解决方案能够处理没有标点符号的短文本,即使上下文很少或没有上下文,以及不同类型的文档,如 Word、Excel 或 Powerpoint。该解决方案已成功训练,可以识别非常多样化的提取目标,如“活动名称”、“客户”和“代理”,以及非常具体的词汇,如“广告产品类型”。提取结果可以根据用户的喜好以不同的格式或数据库无缝导出。生产阶段完成后,该公司计划实施分类和路由解决方案,将传入的电子邮件路由到相应的部门。
运营影响
数量效益
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