公司规模
Large Corporate
国家
- United States
产品
- Amobee Platform
- OpenX Marketplace
- Private Marketplaces (PMPs)
技术栈
- Real-time data analytics
- Viewability measurement tools
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 数据管理平台
适用功能
- 销售与市场营销
用例
- 需求计划与预测
- 库存管理
服务
- 数据科学服务
关于客户
Amobee 是一个需求方平台,为广告主提供技术,让他们能够在全渠道环境中集中、处理和理解数据。该平台提供实时、事件级的用户数据,帮助买家做出明智的购买决策。Amobee 的平台旨在为买家提供优质库存,他们与 OpenX 密切合作,以确定符合客户特定成功指标的供应细分市场。他们还使用开放式交易平台为买家开放访问权限,依靠 OpenX 与优质出版商实现规模化合作。
挑战
Amobee 是一个需求方平台,它提供的技术使广告商能够在全渠道环境中集中、处理和理解他们的数据。该平台提供实时、事件级的用户数据,帮助买家做出明智的购买决策。然而,Amobee 面临的挑战之一是需要为买家提供优质库存。这是通过利用私人市场 (PMP) 实现的。OpenX 团队与 Amobee 密切合作,确定了符合其客户特定成功指标(如可见度)的供应部分。另一个挑战是扩展 PMP,通过将多个发布商的供应打包成每个交易的一个交易 ID 来解决,从而简化库存以实现更高效的竞价。
解决方案
Amobee 还通过开放式交易平台向买家开放了访问权限。他们依靠 OpenX 与优质出版商实现规模化合作,利用 OpenX 的直接关系将买家置于更高的位置。OpenX 通过内部专门团队为代理商和交易部门提供咨询,从而补充供应管理工作。通过直接与买家联系,OpenX 能够将出版商与 Amobee 买家精确匹配,并产生新的优质交易。此外,OpenX 还实施了新的可见性测量工具,以支持更具战略性的购买。这些工具是一系列质量保障措施的一部分,包括 OpenX 的专有广告扫描技术。OpenX 市场质量团队还会彻底审查流量,以确保最高的质量标准。
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