How Animalis grew traffic to Local Pages by 70% using BRIDGE
公司规模
Mid-size Company
地区
- Europe
国家
- France
产品
- BRIDGE Local Pages
技术栈
- Search Engine Optimization
- Click to Call feature
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 零售店自动化
服务
- 软件设计与工程服务
关于客户
Animalis is a French retailer that specializes in pet products and accessories. The company was established in 1998 and has since grown to operate 40 stores across France, with a significant presence in Paris. Despite its physical presence, the company has struggled with online visibility due to increased competition and a limited online presence. The company's distribution network consists of corporate-owned stores, and it operates in the retail industry.
挑战
Animalis, a French retailer specializing in pet products and accessories, was facing increased competition both online and offline. The company's 40 locations across France did not cover every region, leading to a limited online presence. This lack of visibility, especially in local search results, was a significant challenge as it hindered the company's ability to stand out from competitors.
解决方案
To increase their online visibility and customer engagement, Animalis created BRIDGE Local Pages for every location. These pages are search engine optimized, increasing the brand's online presence and helping to edge out competition in local search results. This strong search ranking drives traffic, making Animalis top of mind when customers search for pet products or accessories within their local area. Animalis also implemented a conversion module that allowed customers to get in touch with stores for advice. Customers who connect with Animalis stores online are added to the local database of each store.
运营影响
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