Fourth 如何在菜单中添加分析功能……并实现 117% 的投资回报率
公司规模
Large Corporate
地区
- Europe
国家
- United Kingdom
产品
- Fourth Analytics Powered by GoodData
技术栈
- Cloud-based cost control solutions
- Data Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 数据管理平台
适用功能
- 商业运营
- 销售与市场营销
用例
- 供应链可见性(SCV)
- 质量预测分析
服务
- 数据科学服务
- 系统集成
关于客户
Fourth 是全球领先的酒店业云成本控制解决方案提供商。Fourth 总部位于伦敦，客户可以使用采购到付款、库存管理、菜单设计、人力资源、劳动生产率和薪资等领域的解决方案。该公司自 2013 年以来一直是 GoodData 的客户，并使用 Fourth Analytics Powered by GoodData 解决方案。Fourth 的分析与洞察解决方案总监 Mike Shipley 以客户的身份开始与该公司合作。
挑战
Fourth 是一家领先的酒店业云成本控制解决方案提供商，但数据管理却举步维艰。他们拥有大量数据，但发现很难将这些信息整合在一起，并发现其中的相互依赖性和相关性。可用的分析软件包超出了大多数运营预算。那些负担不起这些费用的人只能用 Excel 来做所有事情。另一个问题在于数据分布或缺乏数据分布：没有简单的方法将数据交到所有不同利益相关者手中，以便各个层面做出明智的决策。Fourth 意识到这是一个机会，可以为客户提供经济实惠的基于云的分布式分析解决方案，以满足酒店业整个业务链的需求（并符合预算）。但首先他们需要从合适的合作伙伴那里获得合适的平台。
解决方案
Fourth 首席技术官 Christian Berthelsen 开始寻找理想的合作伙伴，以帮助 Fourth 将可定制数据分发给与其合作的所有不同合作伙伴和客户，同时创造新的收入来源。他和他的团队首先编写了将 Fourth 数据（数百万行）转换为结构化格式所需的详细指标和模式。他选择了 GoodData 平台，并聘请 Shipley 作为顾问来创建商业产品。Berthelsen 选择 GoodData 的原因包括：易于嵌入的解决方案、能够集成来自各种来源的数据流、易于访问和可在整个组织内与不同用户共享、可自定义的仪表板，仅向用户显示与他们相关的特定数据。GoodData 平台还使 Fourth Analytics 客户能够安全地与价值链上的外部业务合作伙伴（包括零售商、分销商、供应商等）共享数据。
运营影响
数量效益
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