Liftoff 如何利用移动应用中的 Opt-in Video 优化安装后广告系列的效果
公司规模
Large Corporate
国家
- United States
产品
- Liftoff Mobile Marketing Platform
技术栈
- Opt-in Video
- A/B Testing Tools
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Brand Awareness
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 电信
- 零售
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 数据科学服务
关于客户
Liftoff 的客户是希望建立活跃用户群并为其广告活动获取最有效广告创意的广告商。这些广告商遍布全球，涉及所有应用商店类别。他们依靠 Liftoff 的移动营销平台来获取用户并进行重新定位。Liftoff 的客户看重该公司专注于通过定位安装后会与应用互动的用户来优化广告活动，以降低每次获取成本 (CPA)。他们还欣赏 Liftoff 使用选择加入视频作为一种高价值格式的做法，这种格式使他们能够按照自己的方式与用户互动，并提供全面的信息和广告体验。
挑战
Liftoff 是一个全方位服务的移动营销平台，专注于所有应用商店类别的用户获取和重新定位。该公司的主要重点是通过定位安装后会与应用互动的用户来优化其广告系列的每次获取成本 (CPA)。Liftoff 帮助其广告客户应对两大挑战：建立活跃的用户群并为他们的广告系列获取最有效的广告创意。他们利用超过 20 亿台用户设备的数据库来预测用户参与度并提高安装后的效果。Liftoff 非常重视智能竞价，并依靠来自供应合作伙伴的优质信号来做出明智的竞价决策。
解决方案
Liftoff 使用选择加入视频作为高价值格式，因为用户可以按照自己的方式与广告互动。一旦消费者选择加入并完成观看广告，他们就会收到应用内福利。这种格式非常独特，因为它不会破坏用户体验，并且平均完成率很高，使广告商能够向消费者传递全面的信息和广告体验。Liftoff 还提供 A/B 测试工具，帮助广告商构建引人注目的创意并优化整个广告系列的创意效果。Liftoff 优化了与供应合作伙伴 OpenX 的技术集成，以提取选择加入信号并相应地调整出价。这种区分选择加入视频库存的能力对于为这种优质格式出价更高至关重要。
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