Mindtree 如何利用 Hyperledger Fabric 彻底改变忠诚度平台和商家入职方式
公司规模
Large Corporate
国家
- Worldwide
产品
- $wap
- Merchant Onboarding Platform
- Hyperledger Fabric
技术栈
- Blockchain
- Artificial Intelligence
- Robotic Process Automation
- Ionic Framework
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
- Digital Expertise
技术
- 应用基础设施与中间件 - 区块链
- 分析与建模 - 机器人过程自动化 (RPA)
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 资产跟踪
- 欺诈识别
- 监管合规监控
服务
- 软件设计与工程服务
- 系统集成
关于客户
Mindtree 是一家全球技术咨询和服务公司，通过将规模与敏捷性相结合，帮助全球 2000 强企业获得竞争优势。该公司成立于 1999 年，业务遍及 17 个国家/地区，为 340 多家企业客户提供服务。Mindtree 的深厚领域知识使其能够打破孤岛，理解数字复杂性，并更快地将新计划推向市场。该公司一直被认为是最佳工作场所之一，这要归功于其由 20,000 名具有创业精神、协作精神和敬业精神的“Mindtree Minds”组成的成功文化。
挑战
技术咨询和服务公司 Mindtree 指出了零售和银行业面临的两大挑战。在零售业，忠诚度计划的兑换率下降是一个重大问题。每年有近 1000 亿美元的积分未使用，这意味着错失了吸引消费者的机会，与营销和维护计划的成本相比，这是一项资产负债表上的负担。在银行业，商户入职流程繁琐耗时，需要超过 20 天。该流程风险高，需要大量投资外部机构进行第三方验证，并且缺乏标准化系统来确保供应商遵守反洗钱、了解您的客户和了解您的客户的客户等法规。
解决方案
为了应对这些挑战，Mindtree 开发了两种解决方案。第一个是 $wap，这是一个基于区块链的忠诚度交换平台，允许客户在提供商之间兑换商品和服务的奖励积分。该平台使用 Ionic 框架构建，并部署了 Hyperledger Fabric 技术。它提供了一个简单的网络入职流程、忠诚度积分的赚取和消耗的实时反映以及合约驱动的交换点。第二个解决方案是一个商家入职平台，它使用人工智能、机器人流程自动化和区块链技术来简化入职流程。该平台将入职过程中的所有利益相关者聚集在一起，使他们能够在受保护的私人环境中共享文档和数据。它还包括承保和 KYC 以及平台内置的所有合约。
运营影响
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