太古可口可乐如何对 Domo 产生兴趣
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Domo
技术栈
- Data Analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Digital Expertise
技术
- 分析与建模 - 实时分析
适用行业
- 食品与饮料
适用功能
- 商业运营
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
美国太古可口可乐公司是可口可乐产品最大的独立瓶装商和分销商之一。该公司在美国西部 13 个州拥有 7,000 多名员工和 60,000 家零售客户。太古决定使用 Domo 是其高管层主导的一项举措。其高管知道，太古的专有数据可能是一笔宝贵的资产，可以提升公司为员工、客户和社区带来的价值。
挑战
太古可口可乐是可口可乐产品最大的独立瓶装商和分销商之一，其现有的业务数据分析和报告解决方案面临挑战。这些解决方案复杂、耗时，而且不是为真正的商务人士设计的。此外，数据交付时已经停滞不前且过时，这意味着管理人员没有最佳信息来做出决策。该公司的高管知道，太古的专有数据可能是一笔宝贵的资产，可以提升公司为员工、客户和社区提供的价值，因此，他们发起了一项寻找更好解决方案的计划。
解决方案
太古可口可乐决定使用数据分析平台 Domo 来克服挑战。在选择 Domo 之前，太古进行了一个简短的概念验证，以了解 Domo 的技术是否能满足其高管团队的期望。结果表明，Domo 易于使用，并能带来巨大价值。它提供了有关业务所有领域的实时信息，用户只需动动手指即可访问。用户无需请人创建报告，因为用户可以在 Domo 中提问并与其他人协作处理数据。这使得太古整个业务的数据更易于访问且更具可操作性。
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