技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
用例
- 零售店自动化
- 盗窃检测
服务
- 培训
关于客户
客户是锐步 (Reebok),一家运动鞋和服装公司。
挑战
Reebok 需要在拥挤的运动鞋市场上推广其新款训练运动鞋 JJ I,同时与 JJ Watt 的 Hunt Greatness 平台和 Reebok 的 Be More Human 品牌信息保持一致。
解决方案
我们制定了一项活动,通过电视、在线、零售和印刷品执行,以及在选定的学院体育和户外场所进行零售活动,深思熟虑地平衡“狩猎伟大”和“变得更加人性化”的信息。该活动分三个阶段进行,介绍JJ和Hunt Greatness平台,公布狩猎伟大的工具和障碍,并邀请各个年龄段的猎人说出他们的伟大。
运营影响
数量效益
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