IBM 通过设计思维进行转型
技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 基础设施即服务 (IaaS) - 云计算
适用行业
- 教育
适用功能
- 产品研发
- 质量保证
用例
- 库存管理
- 快速原型制作
服务
- 硬件设计与工程服务
- 培训
关于客户
IBM 是一家跨国科技公司，总部位于纽约州阿蒙克。该公司拥有35万名员工，业务涉及人工智能、计算机硬件和软件、云计算和专业服务等多个领域。 IBM 拥有悠久的设计历史，曾与 Eliot Noyes、Eero Saarinen、Charles 和 Ray Eames、IM Pei、Paul Rand、Isamu Noguchi、Marcel Breuer 等著名设计师合作。该公司对设计的承诺体现在其著名的说法中：“好的设计就是好的生意。”
挑战
IBM 作为一家拥有悠久工程传统的百年公司，发现自己需要适应现代市场和用户需求。尽管拥有丰富的设计历史，该公司仍面临着有意设计设计思维驱动的企业模式的挑战。该公司需要转向更加以用户为中心的文化，这需要在设计和设计师方面进行大量投资。这种转变不仅仅是雇佣更多的设计师，而且是将设计思维嵌入到公司的文化和流程中。
解决方案
2012 年，IBM 对设计和设计师进行了大量投资，形成了新的 IBM 设计实践，以改变公司各业务线的产品和服务。该公司推出了独特的企业设计思维框架，可促进速度、规模和以用户为中心的高质量成果。这个框架被称为“循环”，鼓励团队在一个连续的循环中观察、反思和创造。 IBM 还开发了设计语言、设计系统以及针对设计师和非设计师的标准化培训计划。该公司由设计师、产品经理和工程师组成的多元化团队始终致力于帮助用户实现目标，并通过持续的原型设计保持灵活性。
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