适用行业
- 教育
适用功能
- 销售与市场营销
关于客户
洛杉矶电影学院是一所享有盛誉的机构,以与学生建立个人关系而自豪。学校提供电影、动画、音乐制作和娱乐业务等领域的多种课程。该机构的营销团队的任务是跟进有兴趣就读该学校的潜在学生。该团队的目标是将这些潜在客户转化为真正的学生,这个过程涉及与每个潜在客户进行多次“接触”或接触点。学校对人际关系的承诺延伸到其营销工作,重点是以有意义和有效的方式吸引潜在客户。
挑战
洛杉矶电影学院是一所以其个性化学生关系而闻名的著名机构,其营销部门面临着重大挑战。学校营销团队的任务是跟进对该机构表现出兴趣的潜在学生。然而,球队未能实现每次领先 7 次触球的既定目标,平均只有 1.6 次触球。招生和营销副总裁 Ben Chaib 发现了这一不足,他指出,缺乏足够的后续行动阻碍了学校将潜在客户转化为实际学生的能力。我们面临的挑战是找到一种方法来增加每个潜在客户的接触次数,从而提高潜在客户的转化率并确保更一致的转化。
解决方案
为了应对这一挑战,洛杉矶电影学院与领先的商业智能虚拟助理提供商 Conversica 启动了一项计划。学校引入了一位名为 Stephanie 的人工智能助理,以补充现有的人类领导跟进流程。 Stephanie 旨在通过提出问题并积极让潜在客户参与销售流程来吸引入站潜在客户。这种人工智能驱动的方法旨在增加每条潜在客户的接触次数,从而提高潜在客户的转化率。在这种情况下,人工智能的使用是一项战略举措,旨在利用技术来加强学校的营销工作,并最终提高学生入学率。
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