适用行业
- 金融与保险
适用功能
- 采购
- 质量保证
用例
- 基于使用的保险
- 视觉质量检测
服务
- 测试与认证
关于客户
QuoteWizard 是美国最大的独立私营保险领先提供商之一。该公司总部位于西雅图,为数以千计的美国领先保险公司(包括 State Farm、Allstate、Geico、Nationwide、Farmers 等)的代理人提供高质量的保险线索。该公司致力于提供最优质的销售线索和最佳的座席体验。 QuoteWizard 被 Inc. Magazine、Deloitte 和 Puget Sound Business Journal 评为“发展最快的公司”。作为一家具有竞争力的潜在客户聚合商,QuoteWizard 的成长和成功是管理层不断追求目标的结果,即为客户寻找并提供最高质量的潜在客户。
挑战
QuoteWizard 是美国最大的独立私营保险线索提供商之一,面临着提高客户线索质量和参与率的挑战。该公司为领先保险公司的数千名美国代理人提供高质量的保险线索。然而,在 2013 年秋天,QuoteWizard 的管理层开始探索新的方法来提高潜在客户来源的质量,从而使他们的保险代理客户能够提高参与率。该公司推出了 Conversica 销售转化管理解决方案试点,以协助开展内部活动,重新吸引以前的客户再次从 QuoteWizard 购买产品。管理层还根据 QuoteWizard 采购并销售给代理商的线索对 Conversica 进行了测试。
解决方案
QuoteWizard 将 Conversica 与其内部 CRM 系统集成,每周将来自多个来源的大约 2,000 个潜在客户输入 Conversica。每当一个新的、热门的潜在客户交给代理商时,它也会被发送到 Conversica 进行 24/7 全天候工作,直到该潜在客户参与或选择退出。作为潜在客户聚合商,QuoteWizard 可以将相同的潜在客户销售给不同运营商内的多个代理。该集成允许每个代理保留个性化的 Conversica 体验,并为人物角色提供自定义名称。超过 500 名代理商已使用 Conversica 来自动联系、参与、资格审查和跟进潜在客户。 QuoteWizard 还向其保险代理客户提供 Conversica 作为附加服务,以每个潜在客户的单独价格销售潜在客户,代理商可以选择通过 Conversica 管理潜在客户,但需支付额外费用。
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