技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 电信
- 运输
适用功能
- 物流运输
- 采购
用例
- 最后一英里交付
- 资产跟踪
关于客户
N Brown 是一家总部位于曼彻斯特的企业,拥有 150 多年的历史。该公司是 JD Williams、Simply Be、Ambrose Wilson 和 Jacamo 的总部,拥有出色的品牌和广泛的产品,深受数百万忠实和满意的客户喜爱。 N Brown 目前拥有约 2,400 名员工。该公司以客户为中心,始终寻求以智能、高效的方式为客户提供服务的方法。他们推出了 JD Williams 应用程序,为客户提供无缝的购物体验,并且他们不断致力于改进应用程序和整体客户体验。
挑战
N Brown 是 JD Williams、Simply Be、Ambrose Wilson 和 Jacamo 的总部,在客户旅程和品牌体验方面面临着挑战。该公司推出了 JD Williams 应用程序,以智能方式为其忠实客户提供服务。然而,推出八个月后,他们意识到需要更多关注购买后的体验。 JD Williams 应用程序上的订单跟踪功能有限,需要复杂的开发解决方法才能使内容更丰富、应用程序对客户更加友好。该公司还依赖第三方运营商跟踪网站,这导致用户体验不佳,因为客户被重定向离开应用程序和品牌体验。此外,缺乏用户行为的可见性,而这对于改善应用程序和整体客户体验至关重要。
解决方案
N Brown 决定使用功能强大的配送跟踪平台 Track 来改善 JD Williams 应用程序的购买后体验。 Track 聚合所有运营商数据,并以品牌化、一致且客户友好的方式呈现。这使得 N Brown 能够将实时包裹递送历史直接输入 JD Williams 应用程序,让客户完全控制他们看到的内容和时间。这还使客户能够自助查询“我的订单在哪里”,使流程更加方便。 Track的整合由N Brown Logistics和客户体验团队主导,Track Beta试用期由N Brown创新团队正式拉开帷幕。尽管最初出现了一些问题,N Brown 与 Sorted 团队密切合作,了解差距并进行调整,最终得出了更好的解决方案。
运营影响
数量效益
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