Iris > 实例探究 > 推动试用和热议：Sanctuary Spa 的影响力营销取得成功

推动试用和热议：Sanctuary Spa 的影响力营销取得成功

适用功能

销售与市场营销

用例

面部识别

关于客户

护肤品牌 Sanctuary Spa

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挑战

护肤品牌 Sanctuary Spa 希望试用他们最新的面部产品，并创造一个让人们谈论它的重要“时刻”。

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解决方案

招募了 100 名生活方式影响者，并要求他们试用和审查 Sanctuary 1 分钟发光面膜，每个人都直接号召他们自己独特的追随者采取行动。增加了一个转折点，让所有 100 位影响者在 24 小时内发帖。积极的评论取代了 Instagram 的故事和向上滑动功能，以鼓励订购口罩样品。

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运营影响

The influencer marketing strategy was a resounding success for Sanctuary Spa. The campaign not only reached a large audience but also generated a significant buzz around the Sanctuary 1 minute Glow Mask. The positive reviews from influencers led to a high level of engagement and a surge in sample orders. The campaign exceeded the brand's KPIs, demonstrating the effectiveness of the influencer marketing strategy. The success of the campaign has led Sanctuary Spa to plan a second phase of this activity, indicating the brand's satisfaction with the results.

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数量效益

100 influencers were contracted for the campaign
More than 300 pieces of content were published in 24 hours
The campaign reached 8.8 million followers

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