适用行业
- 建筑物
关于客户
Trulia 是 Zillow Group 拥有和运营的房地产平台。该公司在旧金山总部拥有 200 多名员工支持 Trulia 品牌,帮助人们应对充满压力、复杂的购房过程。 Trulia 的内容团队每周都会制作各种内容,包括博客文章、视频和可共享的社交内容,通常充满数据和分析。该团队还创建了一系列涵盖广泛主题的购房和租赁指南。该内容展示了全国各地独特的房屋和社区,旨在向用户介绍房屋购买和租赁过程。
挑战
Trulia 是 Zillow Group 旗下的房地产平台,大约两年前开始在内部开发自己的内容时面临着重大挑战。该内容展示了全国各地独特的房屋和社区,旨在向用户介绍房屋购买和租赁过程。 Trulia 的内容团队每周都会制作多篇博客文章、视频和可共享的社交内容,通常充满数据和分析。该团队还创建了一系列涵盖广泛主题的购房和租赁指南。然而,确保所有这些内容都经过精心打磨、清晰且无错误是一项艰巨的任务。此外,随着公司的不断发展,它正在为其博客、社交渠道和产品创建更多内容,这进一步加剧了在扩展的同时保持质量的挑战。
解决方案
为了应对这些挑战,Trulia 的内容团队转向 Grammarly,这是他们自 2017 年以来一直使用的数字写作工具。编辑们在 WordPress 帖子和各种社交媒体设置中都使用 Grammarly。该工具有助于发现拼写和标点错误,以及句子结构和单词选择方面更复杂的问题。它还确保每一行文案简洁且易于理解。如果句子混乱或多余,Grammarly 会建议修复。它还可以识别模糊的措辞并消除陈词滥调,甚至可以在需要时建议更强的同义词。此外,Grammarly 通过检查内容团队的工作是否缺少逗号和支离破碎的句子,帮助 Trulia 实现规模化,从而为团队节省了无数的工作时间。
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