适用行业
- 零售
适用功能
- 销售与市场营销
关于客户
此次活动的客户是必胜客外卖。
挑战
为了庆祝必胜客首款节日披萨的推出,Iris 发起了一项名为“圣诞披萨 55 天”的在线活动。认识到对于全国大多数人来说,圣诞节不再只是一天、几天甚至一周,而且圣诞节的临近时间每年都在变得越来越长。
解决方案
艾里斯决定深入了解延长的圣诞节季节,并制作了一部半开玩笑的电影来庆祝节日披萨。他们聘请了著名代言人帕克·J·帕特森 (Parker J Patterson),带领观众欣赏狄更斯式的圣诞颂歌,令人信服地扮演合唱团中每位歌手的角色。该活动于 2020 年 11 月 9 日通过 YouTube 和 Twitch 发起,一直持续到 1 月 1 日。它得到了 Spotify 和 Dax 上数字音频广告的支持。
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