IsCool Grows Revenues Four-Fold in Five Years with Tableau Software
公司规模
Mid-size Company
地区
- Europe
国家
- France
产品
- Tableau Software
- Actian Vectorwise
- QlikView
技术栈
- Data Visualization
- Big Data Analytics
- Business Intelligence
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Cost Savings
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
- 分析与建模 - 大数据分析
适用行业
- 消费品
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
- 质量预测分析
服务
- 数据科学服务
关于客户
IsCool Entertainment is a European leader in social gaming, bringing together 2.8 million users on Facebook and other media with interactive games like IsCool, Stars Connect, and Temple Of Mahjong. The company was founded in 2001 and is headquartered in Paris, France. The company has a strong focus on Business Intelligence (BI) and uses a rigorous approach to analysing customer profiles, user adoption, and gaming use. The company has grown significantly over the years, with 18 million user-generated actions occurring every day and revenues four times higher than in 2009.
挑战
IsCool Entertainment, a leading European social gaming provider, was facing challenges in understanding gamers’ preferences, behaviour, and needs. The company was using open source integration tools and commercial BI visualization software for decision-making. However, with the increase in user-generated actions and revenues, the company needed a more agile big data analytics solution. The company also needed a flexible approach to data visualization and presentation. The existing QlikView tool was not efficient as it required scripting for every report, causing delays in findings.
解决方案
IsCool Entertainment decided to standardize on a Tableau real-time visualization analytics solution. This solution allowed IsCool to report immediately on various aspects of its games such as the number of users, which features are most commonly used, how long people play for, which downloads are most popular, and more. The team could also examine the correlation between the size of a gaming community and their level of engagement. This helped them to engage that community more effectively, nurture it, and grow it to critical mass. Additionally, IsCool executives receive a daily report on crucial sales intelligence, including the previous day’s revenues by item category, the number of concurrent users during the day, and the number of active players. Another crucial component in this success has been the innovative Actian Vectorwise analytic database. This replaced an open source platform and provided IsCool with fast and cost-effective database and BI performance.
运营影响
数量效益
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