Jamba Juice 案例研究
公司规模
SME
地区
- America
国家
- United States
产品
- Trumpia
技术栈
- SMS Marketing
- QR Code
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
用例
- 零售店自动化
服务
- 软件设计与工程服务
关于客户
Jamba Juice 是一家全球知名的果汁店和餐厅，致力于为顾客提供健康的选择。Jamba Juice 的贝克斯菲尔德特许经营店在加利福尼亚州中部经营着四家分店。该特许经营店以对健康和保健的承诺而闻名，提供各种由新鲜、高品质原料制成的冰沙、果汁和食品。尽管是知名品牌的一部分，但贝克斯菲尔德特许经营店的运营方式与中小型企业非常相似，营销预算有限，需要有效地瞄准本地客户。
挑战
Jamba Juice Bakersfield 是世界知名果汁和餐饮店的特许经营店，它面临着许多中小型企业共同面临的挑战 - 瞄准当地客户并吸引客流。随着越来越多的竞争对手进入市场，这项任务变得越来越困难。这家在加利福尼亚州中部经营着四家门店的特许经营店营销预算紧张，缺乏经验丰富的营销人员。他们正在寻找一种快速有效的方式与当地居民沟通，以提高店内客流。
解决方案
为了应对挑战，Jamba Juice Bakersfield 向移动和社交媒体营销平台 Trumpia 求助。他们创建了一个移动关键词“Jamba”，客户可以向 99000 发送短信以订阅他们的营销计划。作为激励措施，他们提供了免费的 16 盎司冰沙优惠券，在用户发送关键词时会自动发送给用户。事实证明，这是一种有效的激励措施，因为客户可以立即在购买时使用优惠券。对于他们的常规营销，Jamba Juice 每周发送一到两次独家优惠，例如“买一送一”和 20% 折扣。为了宣传该计划，Jamba Juice 在每个参与商店的购买点附近放置了大型标志。他们还在 Facebook 粉丝页面和 Twitter 上推广移动计划，以提高知名度，并在关注者分享促销内容时利用客户的网络。
运营影响
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