利用朋友圈提高客户沟通和营销利润：Juros Baixos 案例研究
技术
- 网络与连接 - 5G
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 教育
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
服务
- 系统集成
关于客户
Juros Baixos 是巴西的一个金融产品市场，在在线贷款市场上占有很大份额。他们的客户是中下阶层的成年人，他们希望借钱用于教育、商业或债务再融资。他们与 30 家金融机构和金融科技公司合作，提供预先批准的贷款。
挑战
作为巴西领先的在线金融产品市场之一，Juros Baixos 面临着孤立系统、缺乏自动化以及客户等待时间长等挑战。他们需要一个中央枢纽来连接所有消息传递系统并实现自动化通信。
解决方案
Juros Baixos 实施了 Infobip 的全渠道客户参与解决方案 Moments，以集中消息传递系统、自动化客户沟通并提高响应能力。他们使用 Moments 来降低贷款申请表的放弃率、简化入职流程、创建基于事件的消息并提高消息响应能力。
运营影响
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