Kellogg Company Streamlines Customer Data Management with Precisely Automate
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Precisely Automate
技术栈
- Data Governance
- Integrated Software
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
技术
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 消费品
适用功能
- 商业运营
用例
- 过程控制与优化
服务
- 软件设计与工程服务
- 系统集成
关于客户
Kellogg Company, a renowned name in the food industry, has been a staple in households for over a century. Known for creating the first-ever breakfast cereal, the company has expanded its brand portfolio to include a variety of products such as frozen foods, snacks, and other breakfast staples. With a rich history of innovation and quality, Kellogg has consistently brought people together around the table. As a large corporate entity, Kellogg manages vast amounts of customer data, which is crucial for maintaining its reputation and ensuring customer satisfaction. The company's commitment to quality and innovation drives its continuous efforts to enhance its data management processes.
挑战
Kellogg Company faced challenges in managing vast amounts of customer data due to their reliance on an Excel-based solution. This approach led to audit and customer relationship issues, primarily caused by routing inconsistencies. The team, led by Julie Priebe, Data Integrity Manager, sought to simplify customer master data management processes and empower business users to work more efficiently. The risk of incorrect invoices being sent to customers was a significant concern, highlighting the need for a more robust solution.
解决方案
To address the challenges, Kellogg Company implemented Precisely Automate, a solution that significantly improved their data management processes. The forms tool within Precisely Automate provided high value by offering flexibility in data governance and routing. This flexibility allowed the team to efficiently manage workloads by directing tasks to specific team members based on their availability. The integrated nature of the software streamlined processes, giving team members a sense of business ownership and enabling them to meet deadlines more effectively. The solution also resolved previous audit issues and improved business KPIs, aligning with Kellogg's commitment to quality and innovation. Julie Priebe expressed satisfaction with the business outcomes and the collaborative support received during the implementation, emphasizing the importance of customer success.
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