Infobip > 实例探究 > Kibon：利用 Infobip 的客户互动解决方案简化 B2B 通信并实现 30,000% 的投资回报率

Kibon：利用 Infobip 的客户互动解决方案简化 B2B 通信并实现 30,000% 的投资回报率

技术

分析与建模 - 实时分析
平台即服务 (PaaS) - 应用开发平台

适用行业

水泥
电信

适用功能

维护
销售与市场营销

用例

实时定位系统 (RTLS)
时间敏感网络

服务

云规划/设计/实施服务

关于客户

Kibon 是巴西深受喜爱的冰淇淋品牌，隶属于联合利华，在全国各地拥有包括面包店、酒吧和自助餐厅在内的商业合作伙伴网络。

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挑战

随着业务合作伙伴转向数字通信形式，Kibon 需要为精通技术的受众简化 B2B 通信和活动管理。

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解决方案

Kibon 与 Infobip 合作实施 WhatsApp Business Platform，并推出了他们的虚拟助手 Kiki，为业务合作伙伴提供实时帮助。他们使用 Infobip 的全渠道客户参与解决方案 Moments 和云联络中心 Conversations 来个性化客户旅程并提高活动效率。

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运营影响

The implementation of Infobip's customer engagement solution over the WhatsApp Business Platform helped Kibon streamline their business partner communications and accelerate their digital transformation journey. The solution enabled quicker customer support, with a reduction in the average ticket opening time to just 3 minutes. Kibon was able to run a successful marketing campaign for Magnum ice creams, which resulted in a 10% conversion rate and an impressive ROI of over 30,000% in just three days. The campaign was so successful that Kibon achieved these targets without the need to offer discounts. The success of this campaign has led to Kibon working closely with Infobip's Professional Services team to create more innovative campaigns in the future.

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数量效益

94% delivery rate of the campaign
74% campaign view rate
30,000% ROI for a 3-day campaign

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