技术
- 分析与建模 - 计算机视觉软件
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 电子商务
- 运输
适用功能
- 物流运输
- 采购
用例
- 最后一英里交付
服务
- 培训
关于客户
Kilakitu 的客户是布隆迪人民,这个国家的电子商务还很新鲜。客户不习惯在购买任何产品之前先付款。此外,该国的卖家对于将自己的产品和价格暴露在竞争中存在心理障碍,因此他们最初不愿意进入电子商务平台。然而,Kilakitu 独特的便宜价格和送货上门的销售主张,加上货到付款模式,有助于建立与客户和卖家的信任。
挑战
Kilakitu 是布隆迪第一个在线市场平台,其成立的愿景是改变东非国家人民的购物偏好。创始人曾在美国、印度等发达国家体验过网购的便利,希望将同样的体验介绍给布隆迪人民。然而,面临的挑战是布隆迪是世界上最贫穷的国家之一,大约 50% 的人口无法使用智能手机。这使得确定目标市场受众成为一项艰巨的任务,导致大多数电子商务初创公司在财务上不可行。此外,由于缺乏使用电子商务平台的知识,只有不到 5% 的人口是网上购物者。
解决方案
为了克服这些挑战,基拉基图采取了双管齐下的方法。首先,他们开展了一场严格的活动,教育人们了解其平台的价值以及如何利用它。这是通过数字营销和实体活动完成的。其次,他们选择 YoKart 作为他们的电子商务解决方案。 YoKart 是适合任何电子商务初创公司的完整解决方案,提供入门所需的大部分功能。然而,由于业务运营的位置,需要一些额外的集成,例如本地支付插件、交付跟踪器、消息传递插件等等。这些都是由 YoKart 团队本身提供和协助整合的,这促进了整个启动过程。
运营影响
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