适用行业
- 服装
- 生命科学
适用功能
- 销售与市场营销
关于客户
Kyowa Kirin, Inc. US 是一家大型生物制药公司,总部位于日本东京。该公司隶属于全球协和麒麟集团(Kyowa Kirin Group),这是一家总部位于日本的全球专业制药公司。 Kyowa Kirin US 致力于通过追求生命科学和技术的进步来创造新价值。公司致力于通过追求生命科学和技术的进步创造新价值,为世界各地人民的健康和福祉做出贡献。该公司的主要重点是通过数字渠道向医疗保健专业人员 (HCP) 提供相关的个性化内容。
挑战
Kyowa Kirin 是一家总部位于日本东京的大型生物制药公司,面临着适应行业数字化转型的挑战,特别是在 COVID-19 大流行之后。该公司需要通过数字渠道向医疗保健专业人员 (HCP) 提供相关内容,这已成为该领域互动的新标准。向数字参与模式的转变要求公司更快地创建更多内容,同时保持合规性和成本效益。该公司还需要利用数据驱动的见解来为内容创建过程提供信息,并在客户旅程的每个阶段提供个性化内容。
解决方案
Kyowa Kirin 通过利用敏捷运营模式和模块化内容解决方案解决了这些挑战。这些工具使公司能够动态调整内容、保持合规性并保持成本高昂。该公司还专注于在数字资产管理系统和内容创建工作流程中建立灵活性,以在整个数字生态系统中保持相关性。为了推动更加个性化的内容,该公司利用数据驱动的见解来了解 HCP 的不同个性、偏好和需求。该公司还利用模块化内容来简化新渠道和现有渠道中关键信息的重用,这使他们能够快速调整内容以满足 HCP 不断变化的需求,同时减少在医疗、法律和监管 (MLR) 审查周期中花费的时间。
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