大型销售和营销服务公司
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Birst Networked BI
技术栈
- Data Analytics
- Business Intelligence
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 分析与建模 - 大数据分析
适用行业
- 零售
- 消费品
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
客户是消费品包装行业领先的销售和营销服务公司。该公司是 CPG 制造商和零售商之间的枢纽，帮助 CPG 客户将产品进出商店。该公司的专业知识涵盖各种渠道，包括杂货店、大众、俱乐部、药店、便利店和家装渠道。作为 CPG 制造商和零售商之间的“中间人”，该公司收集并生成大量数据。
挑战
该公司是消费品包装行业领先的销售和营销服务提供商，希望为客户提供增值数据服务。该公司旨在提供产品类型、品牌、地区、活动、库存和销售的分析。目标是为客户创造增值服务，让制造商了解销售率，让零售商了解产品销售、适合度、购买倾向等。技术挑战包括管理 10,000 家商店中 1000 多个品牌之间各种因素的数据关系、近乎实时的日内数据处理需求，以及满足 1000 多名需要易于使用信息的最终用户的需求。
解决方案
该公司之所以选择 Birst Networked BI，是因为它能够快速消除新的客户环境。它还提供了企业规模和价值实现速度，以及数千名非分析用户的易于使用的仪表板。该解决方案帮助该公司为客户提供增值数据服务，让制造商了解销售率，让零售商了解产品销售、适合度、购买倾向等。
运营影响
数量效益
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