适用行业
- 零售
关于客户
Instacart 的客户主要是使用该公司应用程序进行杂货配送和提货服务的个人。这些顾客看重将杂货送货上门的便利性以及从众多零售商中进行选择的能力。该公司使用地理空间分析,使客户在登录应用程序时更有可能看到他们喜欢的杂货店,从而鼓励他们尝试该服务并花更多钱。该公司的客户还包括与 Instacart 合作的零售商,以吸引新的客户群并产生增量收入。
挑战
Instacart 是一家杂货配送和提货服务公司,其业务扩张战略面临挑战。该公司连接零售商与客户的方法较为保守,限制了其增长潜力。该公司没有充分利用其应用程序的潜力将客户与他们喜欢的杂货店联系起来,这影响了客户的参与度和支出。此外,该公司没有充分利用这个机会来帮助其零售合作伙伴接触新的客户群。我们面临的挑战是找到一种更积极的增长战略、提高客户参与度和支出并帮助零售商吸引新客户的方法。
解决方案
Instacart 利用地理空间分析来应对这些挑战。通过使用地理空间分析,该公司能够识别出他们在方法上过于保守的领域,并为采取更积极的增长战略提供理由。这包括让客户在登录应用程序时更有可能看到他们喜欢的杂货店,从而鼓励他们尝试该服务。该公司还利用地理空间分析为更多种类的零售商提供服务,鼓励客户在整个月下更多订单。对于零售商来说,这种方法提供了接触全新客户群的机会,从而增加收入并加深关系。展望未来,Instacart 计划继续使用地理空间分析来推动服务对象和地点的前沿,根据客户相对于商店的位置改变服务水平、定价和其他元素。
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