技术
- 分析与建模 - 机器学习
- 传感器 - 环境传感器
适用行业
- 消费品
- 零售
适用功能
- 产品研发
- 销售与市场营销
用例
- 零售店自动化
- 盗窃检测
服务
- 数据科学服务
关于客户
AIR MILES 是一项联盟奖励计划,拥有近 1000 万个活跃收藏家帐户,通过在 300 多家零售商的日常购物获得奖励。他们通过网络创造了 700 亿美元的收入,并拥有来自收藏家和零售合作伙伴的数十亿条数据记录。
挑战
AIR MILES 拥有传统的基础设施,难以提供客户的整体视图,阻碍了他们建立亲密联系以及提高保留率和客户终身价值的能力。他们还面临扩展数据能力和访问旧数据的挑战。
解决方案
AIR MILES 实施了 Databricks Lakehouse 平台,以实现基础设施现代化并统一数据。该平台使他们能够利用大量客户数据进行销售和营销、产品和优惠开发以及合作伙伴参与。它还支持客户细分、保留和生命周期价值分析。
运营影响
数量效益
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