技术
- 应用基础设施与中间件 - 事件驱动型应用
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 运输
适用功能
- 人力资源
- 物流运输
用例
- 需求计划与预测
- 最后一英里交付
关于客户
本案例研究中的客户是一家在美国南部运营的领先货运公司。该公司以其快速的地理扩张而闻名,在短短一年多的时间里就增加了 115 个新市场。该公司致力于投资于长期从事该行业的工人,而不是雇佣送货司机来做偶尔的一次性工作。他们拥有动态招聘模式,根据最终用户收到的交付请求量来调整招聘工作。该公司还致力于为其多样化的人才库提供独特的申请体验,并已将入职和入职流程转移至线上,以应对 COVID-19 大流行。
挑战
该案例研究围绕一家领先的货运公司展开,该公司在应对供应和需求波动以及延长员工的终身价值方面面临挑战。该公司正处于快速地域扩张过程中,在 12 个月内增加了 40 个新市场,在一周内增加了 75 个市场。然而,这种快速增长需要高效的招聘流程,以招募准备更充分、更合格的候选人。传统的申请人跟踪系统 (ATS) 无法提供适当的审查,该公司正在努力有效地组织其招聘渠道。此外,该公司需要根据最终用户收到的交付请求量定期加大招聘力度,这就需要动态的招聘工作流程。
解决方案
该公司采用 Fountain 平台来解决招聘挑战。 Fountain 的拖放工作流程编辑器允许招聘人员设计和管理自己的申请人体验,使他们能够招聘准备更充分、更合格的候选人。该公司还将 Fountain 数据与 Google Analytics 集成,以跟踪其动态招聘工作流程。这种集成使他们能够监控申请人的转化率,并推进适量的申请人,以满足其任何地点当前的客户需求。此外,该公司将 Fountain 数据与其人力资源技术堆栈结合使用,分析哪些申请人特征与延长生命周期价值 (LTV) 最相符。这帮助他们找到了最好的候选人并延长了他们的留任时间,从而降低了下一轮招聘中的流失成本。当 COVID-19 大流行来袭时,该公司将 100% 的入职和入职流程转移至线上,并使用 Fountain 的平台在应用程序中嵌入视频阶段,以降低流失率。
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