利用物联网增强房地产领域的客户关系和业务效率
技术
- 传感器 - 全球定位系统
适用行业
- 建筑物
适用功能
- 产品研发
- 销售与市场营销
用例
- 库存管理
- 时间敏感网络
关于客户
该客户是英国最大的商业房地产公司之一。该公司在竞争激烈的市场中运营，经常争取价值超过 1 亿英镑的大型跨国合同。该公司提供广泛的服务，包括物业管理、销售和投资规划。它为在数百个地点拥有资产的大型跨国组织提供服务。该公司在欧洲拥有 35 个市场研究团队，研究欧洲房地产市场的趋势和事件。这些团队提供的见解对于确定业务战略、评估风险和识别新商机至关重要。
挑战
英国一家领先的商业房地产公司在竞争激烈的市场中面临着赢得和留住客户的挑战。该公司一直在低效的客户关系管理、营销研究和法律流程中苦苦挣扎。获得标准条款和条件 (T&C) 变更授权的过程非常缓慢，并且完全依赖于电子邮件交换，无法跟踪批准进度。这通常会导致长达三周的延误。此外，该公司在欧洲拥有 35 个市场研究团队，每个团队以不同的形式提供市场情报。这导致了整理、标准化和验证数据以创建市场研究报告的耗时过程。由于有关主要客户及其所提供服务的信息有限，该公司在管理客户关系方面也面临困难。
解决方案
该公司采用 K2 Software 来简化其业务流程。开发了 40 多个应用程序，以加快对新商机的响应、提高市场洞察力并增强客户关系管理。实施了基于 Nintex K2 Five 的工作流程，以授权标准条款和条件的变更。这使得审批者可以在线审查、批准或拒绝请求，从而大大减少了审批所需的时间。新流程也更加透明和可审计。对于市场研究，使用 K2 软件开发了标准化方法。所有团队都使用相同的电子表格来展示他们的研究，并且使用 K2 软件流程将数据自动合并到一份报告中。这消除了每份报告至少五天的手动数据处理时间。该公司还使用 K2 Software 创建了一个在线应用程序，以改进客户关系管理。该应用程序允许员工记录和共享有关客户参与、要求和提供的服务的信息，为高级管理人员提供实时客户关系信息。
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