Linkstorm Cuts Online Ad Fraud and Accelerates Amazon Web Services Globally with CDNetworks
公司规模
SME
地区
- America
- Asia
国家
- United States
- China
产品
- Linkstorm ad technology
- CDNetworks content acceleration services
- CDNetworks SSL Acceleration
技术栈
- Amazon Web Services (AWS)
- SSL verification
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 基础设施即服务 (IaaS) - 云计算
- 网络安全和隐私 - 云安全
适用功能
- 销售与市场营销
用例
- 欺诈识别
- 网络安全
服务
- 云规划/设计/实施服务
- 网络安全服务
关于客户
Linkstorm is an online advertising company founded in 2009 and headquartered in New York, NY. The company helps advertisers reach more buyers effectively through innovative technology that makes ads more relevant and targeted. By incorporating cascading menu options into ads with links to relevant content - multiple videos, product literature links and interactive components - Linkstorm delivers more depth to ads, ultimately driving higher conversion rates. Global brands across all major industries are turning to Linkstorm to more effectively attract online prospects worldwide. Recently, Linkstorm ad technology has underpinned successful ad campaigns across 20 countries for many major brands, including Cisco, IBM, Dell, Yamaha, PriceGrabber, Priceline, Nissan, HSBC, Schwab, Key Bank, Eli Lilly, 1-800-Flowers, JustFab, Sony and more.
挑战
Linkstorm, an online advertising company, moved their web serving infrastructure to Amazon Web Services (AWS) in 2014. While AWS provided a strong global presence, Linkstorm's brand customers demanded the fastest experiences possible to optimize consumer click-through rates. Therefore, Linkstorm had always accelerated their AWS implementation with content acceleration services from CDNetworks. However, the growing fraud landscape in online advertising forced advertisers to require more security options than AWS could efficiently deliver. Brands and advertising teams wanted high-speed SSL verification of ads to ensure their target consumers were receiving legitimate ads and ad content, instead of fraudulent ads that were causing problems for brands and consumers alike. Incorporating SSL into content delivery would ensure that ads and ad content came from trusted and secure sources.
解决方案
Linkstorm chose CDNetworks for their SSL solution. CDNetworks had been accelerating AWS, without interruption, since Linkstorm’s original move to Amazon Web Services. CDNetworks provides faster content and application delivery times to more of the globe than other CDNs. This is critical to Linkstorm’s brand customers that are seeking to penetrate challenging markets, such as China, where CDNetworks is the only global CDN with a presence. CDNetworks demonstrated several SSL implementation options so that Linkstorm could choose the best way to maximize operational efficiency and flexibility. In just three days CDNetworks implemented high-speed SSL verification for Linkstorm’s ad content serving. Just as importantly, SSL verifications did not slow the Linkstorm service at all.
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