Mulesoft > 实例探究 > 解锁数据以实现全渠道成功：Lotus 的零售案例研究

解锁数据以实现全渠道成功：Lotus 的零售案例研究

技术

应用基础设施与中间件 - 数据交换与集成
平台即服务 (PaaS) - 应用开发平台

适用行业

零售
电信

适用功能

销售与市场营销
仓库和库存管理

用例

库存管理
拣选/分拣/定位

服务

云规划/设计/实施服务
系统集成

关于客户

Lotus's 是一个零售品牌，在泰国和马来西亚拥有超过 2,500 家门店，目标是通过全渠道战略在 2 年内将销售额翻一番。

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挑战

Lotus 需要 360 度全方位了解其运营和客户，但由于多个不同的系统和数据源，访问分散的数据很困难。

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解决方案

Lotus 实施了 Salesforce Customer 360 和 MuleSoft Anypoint Platform 来集成系统并解锁新数字销售渠道的数据。

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运营影响

The integration of order management, inventory, and website systems resulted in improved customer experiences due to accurate and on-time order fulfillment. A significant contributor to the program’s success was the ability to reuse 70% of its APIs, which helped Lotus’s to save considerable development time and costs, accelerating its speed to market. This enabled the IT team to do more with fewer resources, and enhance collaboration between key functions such as DevOps, testing, and security. Lotus’s can now quickly add new systems to its IT environment to meet evolving business objectives, emerging market trends, and capture sales opportunities.

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数量效益

Integrated more than 370 systems across its business and partners 70% faster than it would have using custom integration
Launched its ecommerce platform in just 18 months vs. 5 years
Launched a new customer mobile app in just 3 months by reusing APIs

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