在网上取得好成绩
公司规模
Large Corporate
国家
- Australia
产品
- OUA Education Services
- Learning Analytics
- Open2Study
技术栈
- GoodData Platform
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Brand Awareness
技术
- 分析与建模 - 实时分析
适用行业
- 教育
适用功能
- 产品研发
- 销售与市场营销
服务
- 数据科学服务
关于客户
澳大利亚开放大学 (OUA) 是提供开放、灵活的优质在线高等教育的领导者。20 多年来，OUA 彻底改变了澳大利亚人的学习方式，让学生能够发展自己的个人学习体验，而无需改变生活方式。OUA 成立于 1993 年，由七所股东大学所有，提供来自这些股东大学和更广泛的提供商网络的课程。OUA 是澳大利亚最大的在线教育提供商之一，是该领域的领先者。2012 年底，OUA 决定成为澳大利亚第一家提供大规模开放在线课程 (MOOC) 的组织。OUA 的在线 MOOC 平台 Open2Study 提供 48 门课程，提供入门级内容，让学生免费体验优质在线教育。Open2study 的注册人数超过一百万，学生满意度和完成率在全球名列前茅。
挑战
澳大利亚开放大学 (OUA) 是提供开放、灵活的优质在线高等教育的先驱。然而，随着传统教育的发展以及对混合和全在线课程的投资不断增加，学生变得更加挑剔。OUA 看到了为其大学合作伙伴和更广泛的市场提供分析解决方案的机会。他们想要一种可供任何教育机构使用的解决方案，并提供从购买到完成的用户旅程的实时、可操作的见解。该解决方案需要与现有的 OUA 产品无缝集成，非技术用户易于使用，并允许持续改进周期。
解决方案
OUA 与 GoodData 合作开发了一款学习分析解决方案。该解决方案为内部 OUA 系统提供了核心功能，并且 OUA 的教育解决方案也可以利用该解决方案向市场提供端到端白标产品套件。成品让 OUA 能够通过向客户展示注册、参与度和协作情况，在机构和教师两个层面为客户提供服务。GoodData 平台的灵活性让 OUA 能够打造一款对客户来说与众不同的产品。在与两所大学合作开展试点项目以测试和评估产品后，OUA 已准备好推动该解决方案。
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