技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 功能应用 - 库存管理系统
适用行业
- 建筑物
- 零售
适用功能
- 仓库和库存管理
用例
- 库存管理
- 零售店自动化
关于客户
Monica + Andy 是一家成立于 2014 年的多渠道婴儿和童装零售商。该公司专注于有机婴儿装、童装、孕妇装和儿童相关配饰。他们的产品主要在 DTC 网上以及通过纽约和芝加哥的商店销售,但也在 Target 和 Buybuy BABY 等知名商店有售。该品牌以其超柔软的新生儿“回家”服装系列而闻名,这些服装采用 GOTS 认证的有机面料制成,并带有限量版印花。这些服装通常是准父母购买的第一件衣服,随着孩子的成长,他们经常会回来购买更优质、更时尚的衣服。
挑战
总部位于芝加哥的婴儿服装品牌 Monica + Andy 成立于 2014 年,经历了快速增长,但在管理后台运营方面面临挑战。他们最初使用电子表格来管理业务的各个方面,包括库存、发票和会计。然而,随着业务量开始飙升,管理这些电子表格变得非常耗时且不切实际。该公司专注于有机婴儿装、童装、孕妇装和儿童相关配饰,通过纽约市和芝加哥的商店在 DTC 网上销售其产品,并且在 Target 和 Buybuy BABY 等知名商店也有库存。该品牌需要一个后台解决方案来应对日益增长的运营复杂性。
解决方案
Monica + Andy考虑实施传统的ERP,但实施时间长、成本高、失败率高,使其成为一个没有吸引力的选择。相反,他们选择了 Brightpearl,这是一个灵活、可扩展的零售运营平台。该平台由零售专家团队在不到 120 天内实施,对业务的影响最小。与现有技术堆栈无缝集成。借助 Brightpearl,Monica + Andy 能够受益于强大的自动化、一流的库存规划、实时报告、仓库管理以及对庞大的即插即用集成库的访问。这些集成包括该品牌的 Shopify Plus 网站和 3PL 供应商,例如批发销售工具 SPS Commerce 和各种代发货提供商。
运营影响
数量效益
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