公司规模
SME
地区
- America
国家
- United States
产品
- Marfeel's mobile website solution
- Marfeel's mobile app
技术栈
- Mobile Web Development
- Mobile App Development
- Data Analysis
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
- Brand Awareness
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
服务
- 云规划/设计/实施服务
- 软件设计与工程服务
关于客户
More With Less Today 成立于 2009 年,创始人是 Lori Felix,她是一位刚刚成为空巢妈妈的妈妈,她想分享自己关于如何省钱同时又能过上好日子的节俭想法。该网站及其编辑团队涵盖了广泛的主题,这些主题与如何通过创意、乐趣和明智消费来充分享受生活有关。该网站面临着一个挑战,因为许多用户正在从桌面切换到移动设备,而现有的网站并未针对移动设备进行优化。目标是创建一个专门用于移动设备的网站版本,以便用户使用起来更方便,并提供新的收入来源。
挑战
More With Less Today 是一个提供节俭生活方式的网站,该网站面临着诸多挑战,因为许多用户从互联网转向了移动端。现有网站并非移动专用,在移动设备上难以导航。创始人 Lori Felix 有意提供移动专用网站版本,这不仅对用户来说更方便,而且还能提供新的收入来源并支持流量货币化。移动网站的目标包括通过多屏策略提高用户参与度、将网站访问产生的移动流量货币化以及随时随地吸引新用户。
解决方案
Marfeel 为 More With Less Today 构建了一个新的移动网站,从而提供了解决方案。这个新网站为更好的用户体验和更深入的参与奠定了基础,这两者都直接有助于优化广告收入。Marfeel 的专有技术用于不断分析和优化数据,确保内容呈现和布局更好,同时创造新的收入来源。除了移动网站,Marfeel 还为 More With Less Today 构建了一个新的移动应用程序。这个应用程序可以扩大客户覆盖范围、轻松的移动发现和更深层次的用户投入。
运营影响
数量效益
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