莫里森将客户放在每项决策的核心位置
公司规模
Large Corporate
地区
- Europe
国家
- United Kingdom
产品
- Blue Yonder’s Luminate™ Planning
技术栈
- Artificial Intelligence
- Cloud-based solution
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Revenue Growth
- Waste Reduction
技术
- 分析与建模 - 预测分析
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 零售
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 补货预测
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Morrisons 是一家总部位于英国的连锁超市，拥有近 500 家门店，服务超过 1100 万名顾客。该公司希望通过改进需求规划和补货来提高货架供应量，这些规划和补货基于对每家门店顾客行为的分析。其目标是将顾客置于每个决策的核心。然而，事实证明，基于店内团队手动订购的门店补货非常耗时，导致门店之间不一致，而且并不总是准确的。Morrisons 希望任何新的规划解决方案都能够轻松集成并简化其复杂的 IT 基础设施，同时节省大量资金。
挑战
英国连锁超市 Morrisons 希望通过分析每家门店的客户行为，改进需求规划和补货，从而提高货架供应量。目标是将客户置于每项决策的核心。事实证明，基于店内团队手动订购的门店补货非常耗时，导致门店之间不一致，而且并不总是准确的。Morrisons 希望任何新的规划解决方案都能够轻松集成并简化其复杂的 IT 基础设施，同时节省大量资金。
解决方案
Morrisons 选择了 Blue Yonder 的 Luminate™ Planning 预测和补货功能套件，以优化每家商店的商品供应。这款基于人工智能 (AI) 的解决方案可自动预测每家商店和每个 SKU 的每日订单以满足客户需求，其自我调整功能意味着可以通过考虑商店需求模式、货架大小、季节性、天气和促销等影响因素，将需求优化到产品级别。结果是货架供应量增加了 30%，商店库存减少了两到三天。除了使订单下达流程更加准确和高效之外，自动化解决方案还使经理和员工有更多时间在店内帮助客户并执行其他可改善购物体验的任务。
运营影响
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