Morrisons 利用 Blue Yonder 简化新鲜食品清关流程
公司规模
Large Corporate
地区
- Europe
国家
- United Kingdom
产品
- Blue Yonder’s Luminate Pricing Real Time
技术栈
- Artificial Intelligence
- Machine Learning
- Cloud Computing
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
技术
- 分析与建模 - 预测分析
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 补货预测
- 需求计划与预测
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Morrisons 是英国最大的杂货店之一，经营着近 500 家门店，每周为 1100 万名顾客提供服务。该公司以其独特的店内体验而自豪，即市场街，其中包括新鲜食品柜台，提供各种产品，如新鲜肉食、海鲜、熟食和烘焙食品。然而，这些新鲜产品的保质期较短，这对该公司来说是一个挑战，因为它每天要进行三次手动降价活动。这个过程不仅劳动密集，而且经常导致价格过低，侵蚀利润，或过高，导致产品卖不出去。
挑战
Morrisons 是英国最大的杂货店之一，经营着近 500 家门店，每周为 1100 万名顾客提供服务。该公司以其店内特色商店 Market Street 为傲，其中包括提供新鲜肉食、海鲜、熟食和烘焙产品的生鲜食品柜台。然而，由于新鲜产品的保质期相对较短，Morrisons 每天要进行三次手动降价活动。通常，价格太低会侵蚀利润，或者相反，价格太高会导致产品无法出售。该公司估计，通过采用自动化、优化的定价解决方案，可以节省数百万英镑的人工成本。
解决方案
Morrisons 与 Blue Yonder 合作实施 Luminate 实时定价，这是一种自动化、科学的新鲜食品降价方法。该解决方案利用机器学习算法来考虑特定商店的需求、价格弹性和库存数据，以自动实现最大利润，同时力争在一天结束前清空所有降价库存。该解决方案通过 Blue Yonder 的云交付模型提供，该模型资本少，使 Morrisons 能够以更快的速度行动。此外，该解决方案与员工的手持设备集成，以支持移动性和响应能力。该解决方案在几毫秒内提供直接响应，提供最佳新价格和相应的折扣百分比。
运营影响
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