Mukuru：利用 WhatsApp Business 平台增强客户服务并降低成本
技术
- 网络与连接 - 5G
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑物
- 金融与保险
适用功能
- 销售与市场营销
用例
- 对话机器人
- 机器间付款
关于客户
Mukuru 是领先的下一代金融服务平台，为非洲、亚洲和欧洲超过 1000 万的新兴客户群提供负担得起且可靠的金融服务。该公司业务遍及 50 多个国家和 300 多个汇款通道。 Mukuru 帮助新兴非洲市场和移民工人以可承受的成本进行国际汇款。
挑战
Mukuru 希望为其客户提供一种额外的渠道来完成交易并获得支持，该渠道的功能比 USSD 更好，并且经常被客户使用。
解决方案
Mukuru 推出了 WhatsApp Business 聊天机器人，以提供快速、实时的服务和支持。客户可以使用 WhatsApp 注册服务、转账、管理 Mukuru 钱包、订购杂货、购买通话时间或电费以及支付 DSTV 费用。 WhatsApp 连接到联络中心，使客户能够在必要时与客服人员聊天。
运营影响
数量效益
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