Infobip > 实例探究 > Muthoot FinCorp：通过全渠道客户参与加速数字化转型

Muthoot FinCorp：通过全渠道客户参与加速数字化转型

技术

自动化与控制 - 人机界面 (HMI)
平台即服务 (PaaS) - 应用开发平台

适用行业

汽车
教育

适用功能

销售与市场营销

用例

语音识别
基于使用的保险

关于客户

Muthoot FinCorp 是印度最大的非银行金融公司之一，为消费者、企业和各行业提供金融服务。他们拥有大量中产阶级和中下阶层的客户群。

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挑战

Muthoot FinCorp 需要提高数字化采用率并吸引年轻受众。他们还必须处理多语言沟通以及从传统接触点到数字接触点的转变。

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解决方案

Muthoot FinCorp 使用短信、WhatsApp、电子邮件和语音实施了全渠道客户参与策略。他们与 Infobip 合作，自动化和监控多语言活动，并以个性化的方式接触客户。

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运营影响

The implementation of Infobip’s omnichannel customer engagement solutions resulted in a gradual shift from traditional marketing efforts to successful digital customer engagement for Muthoot FinCorp. The company was able to reach a wider audience, at lower costs, in lesser time, and in a personalized manner. The use of each channel resulted in new audiences, increased brand awareness, education, and engagement. The WhatsApp Business Platform helped the company reach a younger audience, carving a new audience set for their gold loan products. The SMS solution helped notify and engage over 2 million users, while the Voice solution reinforced their brand promise. The company is now looking at ways to expand the usage of these channels to deliver a superior customer experience.

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数量效益

Reached a wider audience through the combination of SMS, WhatsApp Business Platform, Email and Voice from a single interface
Lowered costs of customer engagement
Reduced time spent on customer engagement

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