Mutua Madrileña：通过 WhatsApp 虚拟助手增强客户体验
技术
- 基础设施即服务 (IaaS) - 虚拟私有云
- 可穿戴设备 - 虚拟现实(VR)眼镜/耳机/控制器
适用行业
- 汽车
- 金融与保险
适用功能
- 销售与市场营销
用例
- 基于使用的保险
关于客户
Mutua Madrileña 是西班牙最大的保险公司之一，为超过 200 万客户提供服务。他们提供人寿、汽车、健康和事故保险，以及养老金和投资基金。他们的使命是简化保险索赔，让您高枕无忧。
挑战
Mutua Madrileña 在全国拥有数十万客户，由于用户群不断增长，并且需要让客服人员腾出时间来处理更复杂的查询，因此希望通过数字渠道（尤其是 WhatsApp）接触并支持客户。
解决方案
Mutua Madrileña 在 Infobip 的帮助下将 WhatsApp Business 集成到其现有系统中。 WhatsApp 聊天机器人可以处理各种主题的多个对话工作流程，包括索赔、发票、事故、汽车索赔、忠诚计划和忠诚客户折扣。
运营影响
数量效益
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