Neo@Ogilvy 利用 Dundas Dashboard 提高报告效率
公司规模
Large Corporate
地区
- Europe
国家
- United Kingdom
产品
- Dundas Dashboard
技术栈
- Microsoft’s SQL Server
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 应用基础设施与中间件 - 数据可视化
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 系统集成
- 软件设计与工程服务
关于客户
Neo@Ogilvy 是奥美集团的全球媒体代理和效果营销网络。它在全球 40 个办事处拥有 800 多名数字专家。该机构由奥美集团于 2006 年成立，旨在帮助客户组织和关联复杂的消费者信息，以便他们能够做出时间敏感的决策、监控新兴趋势、迅速纠正方向并抓住新的商机。Neo@Ogilvy 的伦敦办事处希望改进其现有的报告流程，以满足为客户管理全球数字媒体活动日益增长的需求。
挑战
2011 年，Neo@Ogilvy 伦敦办事处希望改进其现有的报告流程，以满足为客户管理全球数字媒体活动日益增长的需求。他们需要更先进的商业智能解决方案和数据呈现平台来展示存储在数据仓库中的报告数据。最初，他们的许多报告流程都是在 Excel 中完成的。他们实施了 Microsoft 的 SQL Server 来更有效地管理代理机构的数据，但仍然需要一个解决方案来向客户和帐户团队展示这些数据。
解决方案
Neo@Ogilvy 选择 Dundas Dashboard 是因为它基于 Web 浏览器的可访问性以及灵活性和可定制性。该机构希望有一个可以为每个客户打造品牌和定制的界面。使用 Dundas，Neo@Ogilvy 可以为客户提供一个品牌仪表板，该仪表板看起来像是专门为他们打造的，并且他们可以从任何有网络连接的地方访问它。Dundas Dashboard 还提供了 Neo@Ogilvy 喜欢的内置功能，例如地图和强大的脚本语言，允许开发人员集成定制功能。
运营影响
数量效益
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