Infobip > 实例探究 > NLB Banka：通过 Viber 消息传递将销售线索增加 30%

NLB Banka：通过 Viber 消息传递将销售线索增加 30%

技术

网络与连接 - 5G
平台即服务 (PaaS) - 应用开发平台

适用行业

金融与保险
电信

适用功能

质量保证
销售与市场营销

用例

时间敏感网络
视觉质量检测

服务

系统集成
测试与认证

关于客户

NLB Banka 是黑山一家领先的金融机构，拥有精通技术和移动优先的客户群。他们的客户是经常使用即时通讯平台的忙碌专业人士。他们自 2012 年以来一直与 Infobip 合作。

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挑战

NLB Banka 希望提高客户参与度并提高联络中心销售资源的效率。他们还希望在维护信息安全的同时扩展到新的通信渠道。

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解决方案

NLB Banka 与 Infobip 接洽，希望通过 Viber（该地区最受欢迎的丰富消息传递平台）利用下一代消息传递。他们使用 Infobip 的数据库集成向客户发送个性化的实时通知。双向消息传递用于促销优惠并与客户建立丰富的对话。

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运营影响

The implementation of Infobip’s solution for Viber messaging led to increased customer interactions and a 30% growth in sales leads for NLB Banka. The two-way messaging feature was used to promote their “Arrange a Meeting” offer, resulting in a 30% increase of meeting requests compared to previous campaigns. The bank also ran a campaign promoting special offers for customers who paid with an NLB card, increasing transaction volume by 5-15%. The new communication channel had a positive effect on NLB Banka’s contact center, with the number of customer-initiated conversations doubling, even tripling on some occasions. The quality of the solution was confirmed when they only received two complaints out of four million sent messages, and those complaints were caused by external factors. NLB was extremely satisfied with the cooperation and support provided by Infobip, specifically their response time which was 50% better than their previous solutions provider.

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数量效益

30% increase in sales leads
50% increase in response time
5-15% increase in transaction volume

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With an overwhelming response to the release of their IoT solution, Elisa needed a way to manage the flood in demand without compromising on their customer satisfaction or quality.

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Smart Optimization

SoftBank Mobile wanted to secure high-performance mobile broadband services following the rapid traffic shift to LTE, prepare for VoLTE and manage signaling increase in the most highly populated metropolitan areas in the world.

Real-time In-vehicle Monitoring

The telematic solution provides this vital premium-adjusting information. The solution also helps detect and deter vehicle or trailer theft – as soon as a theft occurs, monitoring personnel can alert the appropriate authorities, providing an exact location.“With more and more insurance companies and major fleet operators interested in monitoring driver behaviour on the grounds of road safety, efficient logistics and costs, the market for this type of device and associated e-business services is growing rapidly within Italy and the rest of Europe,” says Franco.“The insurance companies are especially interested in the pay-per-use and pay-as-you-drive applications while other organisations employ the technology for road user charging.”“One million vehicles in Italy currently carry such devices and forecasts indicate that the European market will increase tenfold by 2014.However, for our technology to work effectively, we needed a highly reliable wireless data network to carry the information between the vehicles and monitoring stations.”

Vodafone Hosted On AWS

Vodafone found that traffic for the applications peak during the four-month period when the international cricket season is at its height in Australia. During the 2011/2012 cricket season, 700,000 consumers downloaded the Cricket Live Australia application. Vodafone needed to be able to meet customer demand, but didn’t want to invest in additional resources that would be underutilized during cricket’s off-season.

Elisa is Paving the Way with Their IoT Service Solution

With an overwhelming response to the release of their IoT solution, Elisa needed a way to manage the flood in demand without compromising on their customer satisfaction or quality.

Due to doubled data traffic demand, Telstra wanted a solution that can meet insatiable high-speed mobile broadband demand and secure a smooth network migration while re-farming spectrum.

SKT, Construction of Smart Office Environment

SK T-Tower is the headquarters of SK Telecom. Inside the building, different types of mobile devices, such as laptops, smartphones and tablets, are in use, and with the increase in WLAN traffic and the use of quality multimedia data, the volume of wireless data sees an explosive growth. Users want limitless Internet access in various places in addition to designated areas.

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