Not-so-secret sauce: How CallRail + Unbounce became this agencyʼs recipe for success
公司规模
SME
地区
- America
国家
- United States
产品
- CallRail
- Unbounce
- Call Tracking
- Conversation Intelligence
- Call Recording
技术栈
- AI-powered tools
- Speech recognition AI
- Smart Traffic
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
- Cost Savings
技术
- 分析与建模 - 实时分析
- 分析与建模 - 预测分析
适用行业
- 医疗保健和医院
适用功能
- 销售与市场营销
- 商业运营
用例
- 预测性维护
- 实时定位系统 (RTLS)
- 计算机视觉
服务
- 数据科学服务
- 系统集成
关于客户
PatientClicks is a rapidly-growing digital marketing agency that focuses on physiotherapy clinics. The agency is led by Christian Krohn, its founder and CEO. The primary driver of their recent success is their unwavering belief in transparency. The agency manages around 500 Unbounce landing pages for its clients, linking every single one to CallRail. The ultimate measure of success for PatientClicks is increased patient bookings, with 70-80% of patient leads coming from calls. Therefore, having the right call tracking solution in place is critical for the agency.
挑战
PatientClicks, a rapidly-growing digital marketing agency focused on physiotherapy clinics, was in need of a solution that could provide transparency and actionable data to determine which marketing channels and strategies work best. The agency's success is measured by increased patient bookings, with 70-80% of patient leads coming from calls. Therefore, having the right call tracking solution in place was critical. Without the integration of CallRail and Unbounce, the agency would be in the dark, unable to identify which Unbounce variants drove those calls.
解决方案
The integration of CallRail and Unbounce has fueled the growth of PatientClicks and strengthened their client relationships. CallRail data and insights help PatientClicks determine which marketing channels and strategies work best. Unbounce landing page data is used to see which pages drive the most calls and bookings. Once PatientClicks uses metrics from CallRail and Unbounce to analyze booking rates, cost per lead, and keyword performance, they shift spend to the highest-performing campaigns. Smart traffic and A/B testing in Unbounce, combined with call data from CallRail, help PatientClicks achieve higher conversion rates across clients. The agency is able to determine which calls are most likely to become bookings.
运营影响
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