Alteryx > 实例探究 > 本地媒体规划的自动化数据分析:NOVUS NEXT 案例研究

本地媒体规划的自动化数据分析:NOVUS NEXT 案例研究

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技术
  • 应用基础设施与中间件 - 数据交换与集成
  • 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
  • 建筑物
  • 水泥
适用功能
  • 采购
  • 销售与市场营销
用例
  • 楼宇自动化与控制
  • 时间敏感网络
服务
  • 系统集成
  • 培训
关于客户
NOVUS Media 是一家营销服务提供商,拥有三个部门,专门从事美国和加拿大的本地媒体规划和购买。 NOVUS NEXT 是最近成立的部门,专注于多媒体规划和数字战略,使用根据客户当地地理位置的特定需求量身定制的数据和分析。
挑战
NOVUS Media 拥有三个专门从事本地媒体规划和购买的部门,因此需要一种快速有效地分析无限自定义地理区域的方法。
解决方案
NOVUS NEXT 实施了 Alteryx 分析流程自动化平台™,以自动执行数据分析任务并打破数据孤岛。他们构建了一个可重用的框架,将邮政编码、客户数据和消费者数据点联系在一起,以创建有意义的本地上下文。与 Tableau 的集成使他们能够轻松可视化数据。
运营影响
  • The use of Alteryx has resulted in significant time savings, greater efficiency, deeper understanding at scale of third-party data, and the ability to adapt fluidly to evolving data strategies. The team has moved from being siloed to functioning as a cohesive unit. More and more team members across the NOVUS organization are upskilling themselves by taking advantage of the analytical resources at their disposal. They have started a training and mentorship program, encouraging people to get licenses and learn to use Alteryx. This has resulted in team members who started off asking questions, building their own advanced apps and workflows. The team is now able to be responsive to constantly changing client priorities and produce trusted results without starting from scratch every time.
数量效益
  • Reduced time spent on custom client requests from 90 hours to 20 hours
  • Analyzed more than 50,000 data points
  • Enabled cross-team functionality through internal upskilling

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