连胜
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- JDA Advanced Store Replenishment
- JDA Advanced Warehouse Replenishment
- JDA Allocation
- JDA Assortment Planning
- JDA Channel Clustering
- JDA Demand
- JDA Enterprise Planning
- JDA Markdown Optimization
- JDA Merchandise Management System
- JDA Performance Analysis
- JDA Merchandise Performance Analysis
- JDA Size Scaling
技术栈
- Retail Planning solution
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Revenue Growth
技术
- 功能应用 - 库存管理系统
- 功能应用 - 仓库管理系统 (WMS)
适用行业
- 零售
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 仓库自动化
关于客户
Hibbett Sports 是一家体育用品零售商，从阿拉巴马州伯明翰的一家小店发展到如今在全美拥有 890 多家门店。该公司销售 Nike、Under Armour、adidas、The North Face 和 Oakley 等品牌的运动器材和服装，以及针对当地市场的大学生和专业运动队的球迷服装。由于其平均门店面积约为 5,000 平方英尺，因此对于这家零售商来说，非常需要谨慎地定位其商品，以确保每个市场的消费者都能找到他们想要的商品。随着公司扩展到新的地区，它意识到需要应对一些新的挑战。该公司希望更好地了解其区域销售季节以及商品季节性的差异，以便更快地将产品进出商店。
挑战
Hibbett Sports 是一家体育用品零售商，从阿拉巴马州伯明翰的一家小店发展到如今在全美拥有 890 多家门店。该公司销售 Nike、Under Armour、adidas、The North Face 和 Oakley 等品牌领先企业的运动器材和服装，以及针对当地市场的大学生和专业运动队的球迷服装。由于其平均门店面积约为 5,000 平方英尺，因此对于这家零售商来说，非常需要谨慎地定位其商品，以确保每个市场的消费者都能找到他们想要的商品。为了支持这一本地化市场战略，Hibbett Sports 自 2006 年以来一直依赖 JDA Software 的零售规划解决方案。随着公司扩展到新的地区，它意识到需要应对一些新的挑战。该公司希望更好地了解其区域销售季节以及商品季节性的差异，以便更快地将产品进出商店。
解决方案
Hibbett Sports 实施了 JDA 降价优化，以提高其预测美国不同地区季节变化的能力，并为其产品定价以实现最佳流通和利润保护。该解决方案帮助零售商更有效地进行降价。作为其价格区域级定价策略的一部分，该零售商已将其在 31 个州的门店足迹划分为四个组。买家现在可以在这四个地区采取不同的价格行动，而过去该公司对整个国家采用一种定价策略。当热门球队在销售季节获胜或失败时，Hibbett Sports 还能够对当地需求激增或下降做出适当反应。该解决方案还大大提高了 Hibbett Sports 采购团队的生产力。该解决方案还使 Hibbett Sports 能够测试和验证其定价计划，证明其扩张战略的可持续性。
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