适用功能
- 销售与市场营销
用例
- 供应链可见性(SCV)
关于客户
爱普生美国是一家生产各种消费和商业产品的知名公司。他们业务的一个重要部分是商业产品团队,每年通过各种活动产生大量潜在客户。该公司正在寻找一种方法来优化这些潜在客户的转化,特别是在他们扩展产品线时。他们需要一种解决方案,为潜在客户管理提供系统方法,并提高潜在客户跟进的可见性。爱普生美国公司五个商业集团的高级商业营销经理 Chris Nickel 接受了这一挑战。
挑战
Epson America 是一家以其消费和商业产品而闻名的公司,在优化潜在客户转化方面面临着重大挑战。该公司的商业产品部门通过“有业务的地方就有爱普生”等活动,每年产生 40,000 至 60,000 个销售线索。然而,优化这些销售线索转化的责任落在了 Epson America 五个商业集团的高级商业营销经理 Chris Nickel 身上。面临的挑战是,没有可靠的流程来管理这些潜在客户,而且随着公司扩展产品线,情况变得更加复杂。潜在客户管理的有效性还因缺乏潜在客户跟进的可见性而受到阻碍,导致难以跟踪和优化转化率。
解决方案
为了应对这一挑战,Nickel 在处理投影仪的商业集团内部署了 Conversica 平台。该平台旨在管理进入爱普生的大量潜在客户。所有线索都是通过他们的 Conversica 助理 Rachel 提供的。雷切尔(Rachel)负责跟进每一个潜在客户,检查潜在客户何时准备好与销售人员交谈。她还验证了销售代表是否联系了销售线索,从而了解哪些经销商正在跟进,哪些经销商没有跟进。该解决方案提供了一种系统化的潜在客户管理方法,确保不会忽视任何潜在客户,并充分利用所有潜在的销售机会。
运营影响
数量效益
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