奥赛的投资回报率始终保持时尚
公司规模
Large Corporate
地区
- Europe
国家
- Germany
产品
- Blue Yonder Luminate Clearance Pricing
技术栈
- Artificial Intelligence
- Machine Learning
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
- Revenue Growth
技术
- 分析与建模 - 预测分析
适用行业
- 服装
- 零售
适用功能
- 销售与市场营销
用例
- 需求计划与预测
- 补货预测
服务
- 数据科学服务
关于客户
ORSAY 是一家垂直组织的快时尚零售商，管理从设计到生产和销售的整个供应链。该公司提供最新的产品系列——大量时尚款式和经典外观，这些款式和外观正是客户目前正在寻找的。ORSAY 在全渠道世界中运营，在 34 个国家/地区拥有 700 多家门店。该公司的目标是通过减少降价来增加收入和利润，通过更有效地清理库存来降低库存成本，提高员工生产力，并通过满足消费者对商品和价格的期望来提高消费者的满意度。
挑战
ORSAY 是一家垂直组织的快时尚零售商，管理着从设计到生产和销售的整个供应链。该公司提供最新的产品系列——大量时尚款式和经典外观，这些款式和外观正是客户目前正在寻找的。由于时尚趋势总是在变化，ORSAY 面临的挑战是管理其产品整个生命周期的定价——最大化利润，同时确保服装在过时之前售出。ORSAY 的目标是通过减少降价来增加收入和利润，通过更有效地清理库存来降低库存成本，提高员工生产力，并通过满足购物者的商品和定价期望来提高购物者的满意度。
解决方案
在人工智能 (AI) 和机器学习 (ML) 的支持下，Blue Yonder Luminate Clearance Pricing 使 ORSAY 能够实现利润最大化、减少浪费，并在产品生命周期的每个阶段实现数据驱动、持续优化的定价。通过考虑当前和历史数据，Blue Yonder Luminate Clearance Pricing 能够确定 ORSAY 每件服装的合适价格弹性水平。该解决方案还考虑了竞争价格、替代和蚕食效应等复杂因素，因为它会自动为 ORSAY 做出最有利可图的定价决策。
运营影响
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