Phillips 66：通过 Acquia DAM 增强品牌形象和发展
技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 功能应用 - 企业资产管理系统 (EAM)
适用行业
- 水泥
- 化学品
适用功能
- 物流运输
- 产品研发
用例
- 资产健康管理 (AHM)
- 资产生命周期管理
关于客户
Phillips 66 是一家多元化能源公司，生产、运输和销售推动全球经济发展的产品。该公司的投资组合包括中游、化学品、炼油、营销和特种业务。 Phillips 66 总部位于休斯顿，员工遍布全球，致力于安全可靠地提供能源并改善生活，同时追求低碳未来。该公司面临着将其品牌与同行区分开来的挑战，需要一个解决方案来增强其品牌形象和增长。
挑战
Phillips 66 是一家多元化能源公司，在将其品牌与竞争对手区分开来方面面临着重大挑战。 2018 年的一项声誉研究显示，目标受众对 Phillips 66 品牌并不熟悉，该品牌与同行基本没有差异。该公司的品牌很笼统，缺乏明确的企业品牌形象。这种一致性和愿景的缺乏影响了公司的内部客户——员工，他们对品牌缺乏信心，感觉自己没有能力向外部受众推销公司。此外，Phillips 66 的品牌准则很快就过时了，公司只是对变化做出反应，而不是主动为员工制定行动手册。该公司还面临资产交付长达 48 小时的延迟，这对参与度和全公司的增长产生了负面影响。
解决方案
为了应对这些挑战，Phillips 66 在发布新的品牌指南时实施了 Acquia DAM（数字资产管理）。 DAM 的基础设施和元数据用于展示公司的品牌资产。该公司采用多条目方法来展示资产，包括强大的元数据、与业务结构同步的分层类别，以及由设计师构建的用于展示精选内容的集合。使用门户将用户体验带入生活，门户将公司的调色板、徽标和图标库可视化。 Phillips 66 利用 Acquia DAM 与其 Web 环境和工作流程无缝集成，与外部创意机构共享材料，并更快、更可靠地向内部和外部用户交付内容。该公司还使用 Acquia DAM 来模拟其希望如何使用品牌指南，展示批准的颜色、样式和字体，以便员工在将其元素用于自己的项目时沉浸在品牌中。
运营影响
数量效益
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
System 800xA at Indian Cement Plants
Chettinad Cement recognized that further efficiencies could be achieved in its cement manufacturing process. It looked to investing in comprehensive operational and control technologies to manage and derive productivity and energy efficiency gains from the assets on Line 2, their second plant in India.
Case Study
Honeywell - Tata Chemicals Improves Data Accessibility with OneWireless
Tata was facing data accessibility challenges in the cement plant control room tapping signals from remote process control areas and other distant locations, including the gas scrubber. Tata needed a wireless solution to extend its control network securely to remote locations that would also provide seamless communication with existing control applications.
Case Study
Advanced Elastomer Systems Upgrades Production
In order to maintain its share of the international market for thermoplastic elastomers AES recently expanded its Florida plant by adding a new production line. While the existing lines were operating satisfactorily using a PROVOX distributed control system with traditional analog I/O, AES wanted advanced technology on the new line for greater economy, efficiency, and reliability. AES officials were anxious to get this line into production to meet incoming orders, but two hurricanes slowed construction.
Case Study
Wireless GPS Tracking & Security Monitoring
Enhancing the security of hazardous freight and ensuring compliance with Homeland Security’s Transportation Security Administration mandate that all trains carrying chemicals capable of creating a toxic inhalation condition are equipped with on-board safety monitoring systems.
Case Study
Field Device Asset Management For Chemical Company in China
Chinese chemical subsidiary of multinational corporation serves customers throughout the world. Sales offices and research and technology centers are strategically located to provide rapid response to customer requests. Just two workers were assigned to maintain thousands of intelligent instruments in three production units, so they could do little more than react to device issues as they appeared. This costly maintenance method inevitably led to unexpected downtime when a critical instrument failed. Plant management recognized the need to change from reactive to predictive maintenance for all assets, including instruments and control valves, but help was needed in implementing such a technology-based initiative.
