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实例探究 > Pittsburgh Parking Authority's Transition to Mobile Parking Payments with ParkMobile

Pittsburgh Parking Authority's Transition to Mobile Parking Payments with ParkMobile

公司规模
Large Corporate
地区
  • America
国家
  • United States
产品
  • Go Mobile PGH app
  • ParkMobile
技术栈
  • Mobile Payment Integration
  • Data Integration
实施规模
  • Enterprise-wide Deployment
影响指标
  • Customer Satisfaction
  • Revenue Growth
  • Productivity Improvements
技术
  • 功能应用 - 远程监控系统
  • 网络与连接 - 软件定义网络
适用行业
  • 城市与自治市
  • 运输
适用功能
  • 商业运营
  • 物流运输
用例
  • 智慧城市运营
服务
  • 软件设计与工程服务
  • 系统集成
关于客户
The Pittsburgh Parking Authority (PPA) is a key player in the city's efforts to innovate and modernize its infrastructure. Pittsburgh, known as the 'Steel City,' has undergone significant transformation since the closure of its steel mills in the 1980s. The city has embraced new industries such as advanced manufacturing, information technology, finance, healthcare, and energy. With a population of over 300,000 residents, Pittsburgh has positioned itself as a leader in innovation, particularly in its parking program. The PPA manages over 11,000 on-street parking spaces and 32 surface lots, making it a critical component of the city's transportation infrastructure. The authority's commitment to enhancing the parking experience is evident in its adoption of modern technologies and its focus on customer satisfaction.
挑战
The Pittsburgh Parking Authority (PPA) faced the challenge of modernizing its parking payment system to meet the growing demand for mobile payment options. With the city's transformation into a hub for new industries, there was a need to enhance the parking experience for residents and visitors. The PPA had already replaced its legacy parking equipment with modern multi-space, pay-by-plate meters in 2012. However, the demand for a pay-by-phone model was increasing, driven by inquiries from residents and successful implementations in other cities. The PPA issued a nationwide RFP to evaluate mobile parking apps, aiming to select a solution that could seamlessly integrate with existing systems and improve operational efficiency.
解决方案
The PPA selected ParkMobile as its mobile parking payment solution due to the company's established presence in the region and its ability to integrate seamlessly with Pittsburgh's existing parking systems. The implementation process involved several months of preparation to ensure full integration with the city's meters and enforcement technology. This integration allowed operators to access data from a single platform, streamlining processes and improving efficiency. ParkMobile collaborated closely with the PPA to create informative stickers and signage, helping to educate customers about the new mobile payment option. Additionally, ParkMobile brand ambassadors engaged with local businesses and universities to raise awareness of the app. The Go Mobile PGH app was launched within 60 days of the partnership, providing a seamless transition for customers already familiar with pay-by-plate technology.
运营影响
  • The integration of ParkMobile with Pittsburgh's parking systems resulted in a seamless transition for customers, enhancing their overall parking experience.
  • Customer compliance improved significantly with the introduction of mobile payments, leading to increased parking revenue.
  • The app's popularity grew primarily through word-of-mouth, with users recommending it to others.
  • Pittsburgh Parking Authority staff became effective brand ambassadors, encouraging customers to download and use the app.
  • The city plans to eliminate coin-based payments and paper receipts to further encourage app adoption.
数量效益
  • Parking revenue increased by $13 million since 2012.
  • The app's average monthly utilization rate increased from 34% to 42% year-over-year from 2017 to 2018.
  • By January 2019, the city achieved close to a 50% utilization rate for the app.

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