波兰石油公司 Grupa LOTOS 通过 Nintex 加强品牌管理
技术
- 基础设施即服务 (IaaS) - 备份与恢复
- 基础设施即服务 (IaaS) - 云存储服务
适用行业
- 水泥
- 化学品
适用功能
- 销售与市场营销
用例
- 库存管理
- 视觉质量检测
服务
- 系统集成
关于客户
Grupa LOTOS 是欧洲一家不断发展的石油和天然气生产商，也是波兰第四大企业。该公司由波兰、挪威和立陶宛的 14 家公司组成。它始终致力于定义其品牌外观以及如何以真实的方式向外界展示其多家公司的历史。 Grupa LOTOS 还希望为其未来目标奠定基础——成为行业中规模更大、更引人注目的参与者。该公司需要将品牌资产以数字形式呈现，以便客户、合作伙伴和员工可以轻松评估这些资产。
挑战
Grupa LOTOS 是欧洲一家快速发展的石油和天然气生产商，在管理其品牌资产方面面临着挑战。这些资产广泛用于营销材料、在线、加油站、赞助等。该公司希望建立一致的品牌标识，包括徽标和品牌声音，以表达快速扩张的公司的本质。然而，由波兰、挪威和立陶宛14家公司组合而成的Grupa LOTOS的复杂性使得之前由48本印刷品牌标识簿组成的纸质品牌管理系统无法管理。这些书籍更换频繁，导致纸张成本上升，管理困难。该公司需要一种能够处理各种情况下的多种请求的解决方案，从在备受瞩目的体育赛事中在赛车上显示徽标到在销售手册中使用公司图形。
解决方案
Grupa LOTOS 实施了 Nintex Workflows 和 Nintex Forms，以构建公司营销和传播部门可以管理的数字品牌风格指南。该指南包括公司产品和标志、颜色和版式、文具、内部和外部标牌、公司出版物和促销品的标志标准化。该品牌风格指南目前包含 2,500 个目录中的约 50,000 个文件，可供 100 多名内部用户访问。该公司的品牌团队与 IT 部门合作，开发了 50 多个工作流程，以优化用户访问和管理品牌风格指南的体验。实施的好处包括在线访问不同环境中的品牌元素、存档和数据集中化、支持视觉元素升级的操作系统、监控任务绩效和审批流程、分析报告、打印 PDF 格式的卡片、灵活管理合作伙伴、公司和其他用户的访问和站点权限。
运营影响
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