技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 传感器 - 相机/视频系统
适用行业
- 建筑物
- 建筑与基础设施
适用功能
- 产品研发
- 销售与市场营销
用例
- 临床图像分析
- 库存管理
服务
- 系统集成
关于客户
Portakabin 是模块化建筑设计、制造和安装领域的世界领先者。该公司成立于 1961 年,在整个欧洲进行了战略投资,并继续将质量置于其一切工作的核心。该公司总部位于约克,是英国最知名的品牌之一。 Portakabin 的核心价值观包括团队合作、创新、诚信和承诺。该公司拥有一个内部创意工作室,负责处理来自英国和欧洲营销经理的项目简介,内容请求范围从电子邮件活动和网站视频到产品手册和直邮活动。
挑战
Portakabin 是模块化建筑设计、制造和安装领域的全球领先者,在管理其数字资产方面面临着挑战。该公司需要一个易于搜索的集中式图书馆,以更好地管理这些资产并保护 Portakabin 品牌的完整性和一致性。 Portakabin 的内部创意工作室负责处理来自英国和欧洲营销经理的项目简介,内容请求范围从电子邮件活动和网站视频到产品手册和直邮活动。然而,现有的数字资产管理(DAM)平台没有提供高效完成项目所需的工作流程功能。将资产移入和移出工作流程非常复杂,导致出现瓶颈和脱节的用户体验。因此,DAM 没有被有效地用于管理资产。
解决方案
Portakabin 向 Canto 寻求解决方案。通过 Canto,创意工作室为所有创意资产建立了一个集中库。摄影师完成图像收集后,批准的资源可以直接上传到 Canto 并通过特定项目的门户共享。这使得设计师、同事和供应商可以轻松共享信息。 Canto 的组织和搜索功能在简化 Portakabin 团队的创作流程方面发挥了重要作用。通过使用项目编号、产品编号和首字母缩略词的组合,该团队实现了一个元数据系统,可以轻松定位特定图像。 Canto 的字符识别功能和智能标记功能进一步改进了搜索过程。将资产集中在 Canto 内还使 Portakabin 能够采取更主动的品牌管理方法。 Canto 将视频资产嵌入到网络内容中的能力也帮助 Portakabin 团队解决了与约克工厂虚拟工厂参观相关的挑战。
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