助力大规模客户沟通
公司规模
Large Corporate
地区
- Africa
国家
- Nigeria
产品
- Infobip’s mGate
- USSD technology
技术栈
- SMS-based mobile banking
- Database integration
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 金融与保险
适用功能
- 销售与市场营销
- 商业运营
服务
- 系统集成
关于客户
联合银行非洲分行 (UBA) 是一家领先的非洲银行，为客户提供一系列线上和线下银行服务。该银行在 19 个非洲国家提供消费者和投资/商业银行服务，并在英国、美国和法国设有分支机构。UBA 是一家真正的国际银行，可满足其非洲核心客户群的广泛需求。UBA 的尼日利亚分行正在寻找一种解决方案来改善与客户的互动并为他们提供新的、更便捷的服务。
挑战
联合银行非洲分行 (UBA) 尼日利亚分行正在寻求一种解决方案来提高客户参与度并提供新的、更便捷的服务。鉴于基于短信的移动银行在非洲和尼日利亚的普及，该解决方案需要支持这种广泛使用的技术。此外，考虑到 UBA 庞大的用户群，它需要支持大量发送。
解决方案
UBA Nigeria 选择了 Infobip 的 mGate 解决方案，这是一种专业的消息网关，旨在与客户的数据库集成以进行基于事件的消息传递，从而通过有针对性的 SMS 消息改善客户沟通。Infobip 还提供 USSD 技术，这是一种无需数据连接即可在每种类型的手机上使用的交互式服务。UBA Nigeria 在多个实例中结合了这两种 Infobip 解决方案，以更好地满足客户的需求。在一个示例中，向所有尚未将其银行账户与尼日利亚中央银行实施的 BVN（银行验证号）关联的 UBA 客户发送了一条 SMS 消息。数据库集成能够识别此类客户并自动向他们发送定制的 SMS 消息。
运营影响
数量效益
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