Qualtrics 通过 6sense 促进增长和效率
技术
- 应用基础设施与中间件 - 数据库管理和存储
- 基础设施即服务 (IaaS) - 云数据库
适用行业
- 建筑物
- 石油和天然气
适用功能
- 产品研发
- 销售与市场营销
用例
- 楼宇自动化与控制
- 库存管理
服务
- 培训
关于客户
Qualtrics 是领先的体验管理平台，已运营 20 多年。该公司由 Ryan Smith 和他的父亲 Scott 创立，最初是为企业和大学提供易于使用的在线调查工具。如今，Qualtrics 拥有 5,000 名员工和 16,000 名客户，其标志性体验管理 (XM) 平台是增强客户、员工、产品和品牌体验的第一解决方案。 2018年至2021年间，Qualtrics被跨国软件公司SAP收购，成为一家上市公司，收入超过10亿美元。该公司以其持续扩展和提高效率而闻名。
挑战
Qualtrics 是领先的体验管理平台，在过去二十年中经历了指数级增长。该公司拥有 5,000 名员工和 16,000 名客户，已成为增强客户、员工、产品和品牌体验的首选解决方案。然而，这种增长也带来了挑战。为了继续通过高影响力的客户扩大客户群，Qualtrics 需要使用有针对性且可重复的方法。该公司正在寻找消除猜测的方法，并在正确的时间自信地与正确的客户互动。 2019 年，他们转向 6sense 来扩大规模。面临的挑战是优化他们的 LinkedIn 广告策略，压制薄弱的帐户，并孵化更强大的帐户。
解决方案
Qualtrics 与 6sense 一起实施了多项策略来应对挑战。他们使用关键字意图数据来关注目标客户的特定关注点，并使用预测模型来确定多个产品线的理想客户档案。他们的网站使用 6sense API 将匿名研究与特定帐户联系起来并实现网站个性化。联系人丰富用于快速识别高意向客户中的关键决策者。个性化 LinkedIn 广告是根据 6sense 关键词研究和购买阶段数据创建的。对 6sense 合格客户 (6QA) 进行了有针对性的销售推广，这些客户被认为是市场上的且理想的选择。弱拟合抑制模型用于提高最有利可图的渠道的效率。进行了 6sense 主导的销售团队培训，以使团队能够充分利用新工具。
运营影响
数量效益
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